Pink Palm Puff x Pottery Barn Teen Is the New “Cool Girl” Trend (And My 8-Year-Old Is Already Over LoveShackFancy)

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Pink Palm Puff x Pottery Barn Teen Is the New “Cool Girl” Bedroom Trend (And My 8-Year-Old Is Already Over LoveShackFancy)

There’s a very specific moment every parent of a tween or almost-tween hits: the moment your daughter decides the thing she was obsessed with six months ago is suddenly “babyish.” For us, that moment arrived right on schedule with the new Pink Palm Puff x Pottery Barn Teen collection. You can shop the full collection here.

Wait, Didn’t We Just Do the LoveShackFancy Phase?

We did. Not that long ago, my daughter had a full LoveShackFancy-themed birthday — ruffles, florals, the whole dreamy, romantic aesthetic. At the time, it felt like the ultimate “she’s growing up and has her own taste” milestone. Fast forward to now, and she’s decided that chapter is officially closed. Been there, done that, moved on. That’s tween years for you — the aesthetic shelf life gets shorter every year.

So what’s replaced it? A coastal-preppy, palm-tree-and-hibiscus print that’s suddenly everywhere in her friend group: Pink Palm Puff.

Why Pink Palm Puff Feels Different (According to My Daughter)

If you don’t have a tween in your house yet, here’s the quick version: Pink Palm Puff is a lifestyle apparel brand founded in 2023 by Lily Balaisis, who started the company when she was just 15. It’s known for embroidered hoodies, loungewear, and a coastal-preppy aesthetic built around palm trees, hibiscus flowers, and shells — and it’s become something of a status symbol in the tween world the way certain brands were for millennials at that age.

My daughter’s honest explanation for why it’s “so much cooler” than her old LoveShackFancy phase: her favorite YouTuber wears the hoodies. That’s it. That’s the whole pitch, and apparently it’s a very effective one — one hoodie sighting and suddenly it’s the only brand that matters.

Pottery Barn Teen clearly understood the assignment, because they just launched an entire home collection with Pink Palm Puff that brings the exact same aesthetic into the bedroom — bedding, backpacks, decor, and all.

What’s in the Pink Palm Puff x Pottery Barn Teen Collection

The collection spans bedding, storage, backpacks, and beach essentials, all in Pink Palm Puff’s signature pastel palette of pink, mint, and lavender. A few of the pieces that immediately went on our wish list:

Surfboard Pinboard ($349) — shaped like an actual surfboard, doubles as wall decor and a spot to pin photos and keepsakes. This was the very first thing my daughter pointed at.

Gear-Up Aqua Backpack and Lunch Box Bundle ($119) — also available in a Lavender colorway or the original pink bundle, perfect timing for back-to-school.

Standard Dorm Trunk, 32″ ($399) — sturdy, vintage-style storage, also available as a Cube Trunk, 18″ ($399) or the XXL Trunk, 36″ ($599) for anyone who needs serious storage.

Logo Throw ($99) — an ultra-soft blanket with the brand’s signature logo, basically the “if you love the hoodie, you’ll love this” piece.

Sleeping Bag, Mint Breeze ($129) — also available in the original colorway ($129), great for sleepovers now that this is officially the aesthetic of the house.

Bath Wrap & Towels Set ($168) and Shell Bath Mat ($49.50) — for anyone redoing the whole bathroom to match, not just the bedroom.

Brynn Border Euro Sham ($49.50) — the anchor piece that ties the whole bed together.

Classic Duffle, Pink ($59.50) and Tote Bag ($59.50) — for weekend trips or sleepovers away from home.

Logo Beach Towel ($59.50) and Bath Towel ($29.50) — easy add-ons if you’re building out the full set.

The full lineup, including every colorway and piece, is linked here.

Why This Collab Is Resonating So Fast

Pink Palm Puff has built its following largely through limited-edition drops and a very recognizable aesthetic — the kind of thing that spreads through a friend group or a For You Page in days, not months. Partnering with Pottery Barn Teen was a smart next step, because it lets fans extend the brand beyond their closet and into their whole room, which is exactly the kind of full-aesthetic commitment tweens love right now.

It also solves a real parenting problem: my daughter wants her room to feel like “her,” and this collection gives her a way to do that without us redecorating from scratch. The pieces are genuinely well-made too — sturdy trunks, soft bedding, backpacks built for actual daily use — so it doesn’t feel like we’re buying into a trend that’ll fall apart by October.

Our Take

Watching my daughter cycle from LoveShackFancy to Pink Palm Puff in under a year has been a real lesson in how fast tween taste moves — and how much influence a single favorite YouTuber can have. But credit where it’s due: this collection is genuinely cute, well-made, and easy to build a whole room around. If your tween has already declared their LoveShackFancy era over too, this is very likely what’s coming next. Shop the Pink Palm Puff x Pottery Barn Teen collection here.

Quick Facts: Pink Palm Puff x Pottery Barn Teen

Shop the Full Selection

All the pieces featured in this article — scroll to explore.

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