About Señora Era®

Welcome to Señora Era, a lifestyle platform for women who want to live with intention, care, and a sense of steadiness in their everyday lives.

Founded by entrepreneurs and authors Ann Dunning and Christina Kelmon, Señora Era began as a shared way of living and slowly grew into a trusted space for women seeking a more grounded approach to home, wellness, beauty, and daily routines. What started personally has grown into a community of more than 100,000 women drawn to thoughtful living and meaningful rituals.

At Señora Era, we’re here to support the rhythms of real life. From the way your home feels, to the rituals that shape your mornings and evenings, to the products and practices that genuinely earn a place in your day. We share stories, shopping guides, and recommendations shaped by daily life and long-term use.

Before launching Señora Era, the founders built and scaled Vamigas, a clean beauty brand inspired by heritage botanicals and everyday rituals, carried nationally by Target, Nordstrom, Whole Foods, and more. That experience shaped a deep respect for quality, intention, and the power of consistency, values that continue to guide everything we create and recommend.

Through editorial stories, curated shopping guides, and community conversations, Señora Era exists to help women create lives that feel beautiful, sustainable, and lived at a human pace. With the release of Radical Señora Era (Kensington, 2025), this philosophy expanded into a shared language and a wider community, forming the foundation of the platform today.

Whether you are refining your home, rethinking your routines, or simply looking for a quieter way to move through the world, you are welcome here.

Welcome to your Señora Era.