Beauty top 5

The top 5 serums, moisturizers, eye creams and more, based on thousands of shopping data points revealing what's trending for women over 40. Updated every Sunday.

Updated Oct 18, 2026

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BEAUTY · SKINCARE

The top 5 skincare

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BEAUTY · MAKEUP

The top 5 makeup

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BEAUTY · HAIRCARE

The top 5 haircare

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BEAUTY · BATH & BODY

The top 5 bath & body

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BEAUTY · FRAGRANCE

The top 5 fragrance

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BEAUTY · NAILS

The top 5 nails

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OUR RANKING METHOD

How Beauty is ranked

Our methodology
  1. 01

    Popularity Momentum

    What's getting attention and gaining ground.

  2. 02

    Clicks & Shopping Engagement

    Clicks reveal what's catching attention.

  3. 03

    Price & availability

    Checked before publishing.

  4. 04

    Editor review

    Every list checked weekly.

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THE WEEKLY SEÑORA 5 · EVERY SUNDAY

Know what she wants before everyone else.

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