Fashion top 5
The top 5 sweaters, jeans, sneakers and more, based on thousands of shopping data points revealing what's trending for women over 40. Updated every Sunday.
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FASHION · APPAREL
The top 5 apparel
The Cashmere Polo Sweater
$315 · SOLD OUT NYC
Cashmere-Silk Roll-Neck Cardigan
$298 · Banana Republic
Whipped Racerback Tank Top
$85 · Negative
Plush Cashmere Crew Neck Sweater
$468 · Vince
FASHION · COATS & OUTERWEAR
The top 5 coats & outerwear
Vavy Velvet Blazer
$598 · Zadig&Voltaire
Andes Alpaca Wool Coat
$299 · Atorie
Micah Embroidered Jacket
$595 · RIXO
FASHION · FOOTWEAR
The top 5 footwear
Veil Sneaker
$350 · APL - Athletic Propulsion Labs
Ember Shearling Flat
$395 · Jenni Kayne
Bondi 9 Sneakers
$175 · HOKA
Celeste Fringe Loafer
$368 · FRĒDA SALVADOR
FASHION · BAGS
The top 5 bags
Lazy Retro Shoulder Bag
$199 · Atorie
Boat & Tote Bag
$49.95 · L.L.Bean
The Lou Bag in Calf Hair
$600 · Lié Studio
Saddle Handbag
$139 · Dior
FASHION · JEWELRY
The top 5 jewelry
Featherweight Snake Chain
$840 · Jennifer Fisher
1" Ayesha Mini Hoops
$250 · Jennifer Fisher
Trust Fund Xl Bracelet
$98 · Electric Picks
Kite Lab Diamond Charm
$1,700 · Jennifer Fisher
FASHION · HATS, SCARVES & GLOVES
The top 5 hats, scarves & gloves
The Fox Collar
$300 · Auter
Isla Boucle Serape
$100 · Barbour
Fleur Scarf
$225 · Sea New York
Centered monogram silk scarf
$340 · TOTEME
FASHION · EYEWEAR
The top 5 eyewear
Marley Eyeglasses
$58 · Kits
PR A53S Sunglasses
$580 · Prada
Sl97 Sunglasses
$535 · SAINT LAURENT
Oval-Frame Sunglasses
$515 · Miu Miu
FASHION · SLEEP & LOUNGEWEAR
The top 5 sleep & loungewear
Airplane Mode Travel Hoodie
$59 · Comfrt
Cotton Fleece Jogger
$88 · SKIMS
Modal Pj Pants
$24 · GAP
CashSoft Loose Shaker Sweater Pants
$53 · GAP
FASHION · ACTIVEWEAR
The top 5 activewear
Match Point Short
$78 · Alo
Balance Fleece Lined Leggings
$98 · Haven Well Within
Dri-FIT One High-Waisted Capri Leggings
$53.53 · Nike
AIRLIFT HIGH-WAIST 7/8 FINE LINE LEGGING
$134 · Alo
FEATURED SEÑORA 5 COLLECTION
Sweaters
The Cashmere Polo Sweater
$315 · SOLD OUT NYC
Shop at soldout.nycShopShop nowFEATURED SEÑORA 5 COLLECTION
Jeans
The Swing Jeans
$298 · FRAME
Shop at FRAMEShopShop nowThe Legend Jeans
$265 · AYR
Shop at AYRShopShop nowEvie High Rise Slim Boot Jeans
$188 · Pistola Denim
Shop at Pistola DenimShopShop nowGood Waist Patch Pocket High Waist Palazzo Jeans
$160.20 · Good American
Shop at EvereveShopShop nowFEATURED SEÑORA 5 COLLECTION
Sneakers
Valentina Sneakers
$295 · Veronica Beard
Shop at Veronica BeardShopShop nowClifton 10 Sneakers
$120 · HOKA
Shop at UsShopShop nowFEATURED SEÑORA 5 COLLECTION
Flats & Loafers
Celeste Fringe Loafer
$368 · FRĒDA SALVADOR
Shop at FredasalvadorShopShop nowThe Una Flat
$298 · M.Gemi
Shop at M.GemiShopShop nowSydney Ruched Penny Loafer
$398 · FRĒDA SALVADOR
Shop at FredasalvadorShopShop nowWinnie Moccasin Boot
$398 · FRĒDA SALVADOR
Shop at FredasalvadorShopShop nowFEATURED SEÑORA 5 COLLECTION
Totes
Boat & Tote Bag
$49.95 · L.L.Bean
Shop at L.L.BeanShopShop nowBindle Leather Tote Bag
$630 · The Row
Shop at MytheresaShopShop nowMarlo 12 Tote Bag
$4,900 · The Row
Shop at MytheresaShopShop nowIndia 12.00 Bag in Leather
$4,400 · The Row
Shop at MytheresaShopShop nowLe City Medium Leather-Trimmed Suede Tote Bag
$3,050 · Balenciaga
Shop at MytheresaShopShop nowFEATURED SEÑORA 5 COLLECTION
Earrings
Prize Earrings
$90 · Heaven Mayhem
Shop at Heaven MayhemShopShop now1" Ayesha Mini Hoops
$250 · Jennifer Fisher
Shop at Jennifer FisherShopShop nowPear Lab Diamond Studs
$998 · Ring Concierge
Shop at Ring ConciergeShopShop now- 01
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What's getting attention and gaining ground.
- 02
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- 03
Price & availability
Checked before publishing.
- 04
Editor review
Every list checked weekly.













