Beauty
Eauso Vert
Faye Harris & Tanya Gonzalez
Clean-luxury fragrance label built by two former Estée Lauder marketers that went viral on TikTok and landed shelf space at Bergdorf Goodman.
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Jenny Martinez
Jenny Martinez
Jenny Martinez is a Mexican-American food creator, cookbook author, and entrepreneur known for sharing traditional Mexican recipes inspired by her family and heritage. She built a large social media following through approachable cooking videos that celebrate authentic Mexican flavors, family, and culture.
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Beauty
Nopalera
Sandra Velasquez
Chicana-founded Mexican botanical bath and body brand that turned the nopal cactus into a symbol of Latina luxury, now stocked at Nordstrom and Credo Beauty.
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Beauty
Rare Beauty
Selena Gomez
Selena Gomez's mission-driven makeup brand broke Sephora launch records while funding mental-health access through the Rare Impact Fund.
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Beauty
Rizos Curls
Julissa Prado
Julissa Prado built her curl-care line in her mother's kitchen; it's now a go-to for the curly and coily hair community nationwide.
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Beauty
Sigma Beauty
Simone Xavier & Rene Xavier Filho
Brazilian-founded beauty-tools brand whose F80 Flat Kabuki brush became an industry staple and helped pioneer influencer-led beauty marketing.
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Beauty
Sol de Janeiro
Camila Pierotti
Camila Pierotti is the Brazilian co-founder of Sol de Janeiro, the global beauty brand inspired by Brazilian beauty rituals and culture. With a background at Clinique and NARS, she helped build Sol de Janeiro into one of beauty’s most recognizable brands.
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Beauty
Tata Harper
Tata Harper
Tata Harper is the founder of Tata Harper Skincare, a luxury beauty brand known for high-performance, natural skincare made on her farm in Vermont. She launched the brand after struggling to find effective products that met her standards for natural ingredients, helping pioneer the modern luxury clean-beauty movement
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Beauty
Alamar Cosmetics
Gabriela Trujillo
Cuban-American-founded cosmetics brand built around vibrant, culturally rooted color stories and strong community identity.
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Beauty
Beautyblender
Rea Ann Silva
Rea Ann Silva's category-defining makeup sponge changed how the world applies foundation and built a global beauty-tools empire.
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Beauty
Ceremonia
Babba Rivera
Latina-founded haircare brand rooted in ancestral rituals, credited with bringing curl- and texture-inclusive haircare into Sephora's mainstream.
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Beauty
Chillhouse
Cyndi Ramirez-Fulton
Cult downtown-NYC beauty and wellness studio-turned-product brand known for its playful, Instagram-friendly self-care essentials.
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Fashion + Accessories
Adriana Degreas
Adriana Degreas
São Paulo-based designer known for sculptural resortwear and crochet detailing worn on the world's most photographed beaches.
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Fashion + Accessories
Agua Bendita
Catalina Álvarez & Mariana Hinestroza
Colombian swim house built from repurposed fabric scraps that grew into an internationally celebrated, artisan-driven brand.
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Fashion + Accessories
Carolina K
Carolina Kleinman
Argentine-born designer's resort label celebrated for hand embroidery and artisan techniques sourced from across Latin America.
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Fashion + Accessories
Clare V
Clare Vivier
LA-based handbag label built on French-inspired, effortlessly cool design that grew into a full accessories lifestyle brand.
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Jenny Martinez
Jenny Martinez
Jenny Martinez is a Mexican-American food creator, cookbook author, and entrepreneur known for sharing traditional Mexican recipes inspired by her family and heritage. She built a large social media following through approachable cooking videos that celebrate authentic Mexican flavors, family, and culture.
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Food + Drink
Fresh Bellies
Saskia Sorrosa, Virginia Watkins & Nick Pallone
A family snack brand created to make fruits and vegetables genuinely craveable, using bold global flavors and whole-food ingredients to help children develop more adventurous palates from an early age.
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Kids + Family
Maisonette
Sylvana Ward Durrett & Luisana Mendoza de Roccia
A premium children’s marketplace founded by former Vogue editors Sylvana Ward Durrett and Luisana Mendoza de Roccia, curating fashion, décor, toys and family essentials with a distinctly editorial point of view.
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Kids + Family
Super Smalls
Maria Dueñas Jacobs
A joyful children’s accessories brand founded by former fashion editor Maria Dueñas Jacobs, translating the fantasy of grown-up jewelry into oversized gems, crafts and dress-up pieces designed for imaginative play.
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Meet the Señora 100
Our annual curated recognition of 100 Latino-founded brands, founders and cultural leaders is one part of this larger, growing directory.
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