Beauty top 5

The top 5 serums, moisturizers, eye creams and more, based on thousands of shopping data points revealing what's trending for women over 40. Updated every Sunday.

Updated Nov 8, 2026

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BEAUTY · SKINCARE

The top 5 skincare

See all categories in Skincare

BEAUTY · MAKEUP

The top 5 makeup

See all categories in Makeup

BEAUTY · HAIRCARE

The top 5 haircare

See all categories in Haircare

BEAUTY · BATH & BODY

The top 5 bath & body

See all categories in Bath & Body

BEAUTY · FRAGRANCE

The top 5 fragrance

See all categories in Fragrance

BEAUTY · NAILS

The top 5 nails

See all categories in Nails

OUR RANKING METHOD

How Beauty is ranked

Our methodology
  1. 01

    Popularity Momentum

    What's getting attention and gaining ground.

  2. 02

    Clicks & Shopping Engagement

    Clicks reveal what's catching attention.

  3. 03

    Price & availability

    Checked before publishing.

  4. 04

    Editor review

    Every list checked weekly.

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THE WEEKLY SEÑORA 5 · EVERY MONDAY

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