Meet the Founders

We’re a different type of wellness website, one that comes from what we know: the women from our ancestral past.

Being a Señora is state of mind that’s about slowing down, and embracing a new stage of life. It transcends age, background, ethnicity, and even genders.

Forget wellness that’s only attainable by a portion of the population. This is a well-being movement where we bring you soothing beauty and wellness routines, talk about food, and travel and more, seasoned with a little bit of ancestral wisdom. It’s reachable by everyone.

We’ll test out beauty buys, ind the best supplements and matcha lattes. But we also love tecito, a good walk, finding the best deals at the mercado, and figuring out how to make homemade cheese.

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Interested in partnering or want to send us your press release or product for review? We’re all ears! Email us at [email protected]

Who are we?

Christina and Ann are the Señoras behind the skincare brand Vamigas that’s been at Target, Whole Foods, JCPenney and more, They’re Tory Burch Fellows, Inc. Magazine Female Founder 200 (2023), and have been covered on Forbes, Glossy, Byrdie, Elle, Allure, Oprah Daily and more. And they’re both proud to be in their señora eras.

What’s a Señora?

They are our moms, tias, abuelas, bisabuelas and tatarabuelas. These ancestral women lived the señora life because they had to. They made their own honey and oatmeal mask, or bathed in milk and chamomile, and used herbs to soothe their bellies.

Revisiting our  señora eras is a radical thing; Embracing your inner señora is a pivot away from the hustle, lean in, girlboss culture of the past. It’s great grandmother era – with a modern vibe.