Cardi B Just Made the Case for $39 Denim

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Old Navy’s fall campaign dropped this week and Cardi B is the face of it, which is either the most obvious celebrity pairing of the year or the least — hard to say. The “Most Wanted Denim” lineup also includes Brooks Nader, Haley Baylee, Quen Blackwell, Wisdom Kaye, and Paloma Elsesser, shot in a Western-tinged, retro-Americana set that leans hard into the idea that denim should be foundational, not fussy

The jean doing the actual work in the campaign is the Extra High-Waisted Wide-Leg — a roomy, long-through-the-leg silhouette with an extra high rise, available cuffed or uncuffed, plus a Curvy fit with more room through the hip and thigh. Old Navy also used the moment to introduce the Arc Jean, a mid-rise style with a curved leg, but the wide-leg is what Cardi’s actually wearing throughout the campaign, and it’s the one worth paying attention to if you’re shopping this week.

Shop the Full Cardi B Old Navy Collection →

At $39.99, with the retailer’s usual promo codes stacking on top, this isn’t a stretch purchase. It’s a jean you buy in two washes because you’re not risking much.

The jeans from the campaign

Curvy [Extra High-Waisted Cuffed Wide-Leg Jeans — $39.99 — more room through the hip and t]high, cuffed hem

Extra High-Waisted Cuffed Wide-Leg Jeans — $39.99 — standard fit, cuffed hem

Extra High-Waisted Wide-Leg Jeans — $39.99 — same silhouette, uncuffed, wash 1

Extra High-Waisted Wide-Leg Jeans — $39.99 — wash 2

Extra High-Waisted Wide-Leg Jeans — $39.99 — wash 3

Extra High-Waisted Wide-Leg Jeans — $39.99 — wash 4

Extra High-Waisted Wide-Leg Jeans — $39.99 — wash 5

Extra High-Waisted Wide-Leg Jeans — $39.99 — wash 6

Same fit across the board, just different washes and the cuffed-versus-uncuffed choice. If you’re only buying one, the cuffed version is the more forgiving hem for anyone who isn’t tall — it’s built to be folded rather than hemmed.

Why this one’s worth the post

Wide-leg denim has been the dominant silhouette for a while now, and a $39 entry point on a high-rise, true-wide-leg cut is genuinely hard to find at that quality level. It’s not going to replace a good pair of premium denim, but as a workhorse jean you’re not precious about, it earns its spot.

FAQ

What jeans does Cardi B wear in the Old Navy campaign? She’s wearing the Extra High-Waisted Wide-Leg Jean, shown in both a cuffed and uncuffed version, alongside a Curvy fit of the same style.

How much are Cardi B’s Old Navy jeans? $39.99 for the standard and curvy fits, with Old Navy’s usual promo codes occasionally bringing the price down further.

Is the Old Navy wide-leg jean true to size? It runs true to size for most, with the Curvy fit offering extra room through the hip and thigh for anyone who needs it. Sizing can shift with promotions and restocks, so it’s worth checking current reviews before buying.

What other jeans launched with the campaign? Old Navy also introduced the Arc Jean, a mid-rise style with a curved leg, as part of the same fall denim lineup.