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The most influential shopper in America finally has her own trend report.
Señora 5 is the weekly shopping index for women over 40: the 5 most-wanted finds in more than 260 categories, ranked from thousands of shopping signals and published every Sunday.
WeeklyNew rankings every Sunday, newsletter every Monday
260+Categories ranked every Sunday, across 7 sections.
50,000Readers of The Señora Era Weekly
1,000sShopping signals analyzed every week
THIS WEEK’S FINDINGS · ISSUE 04 · NOV 8, 2026
What women over 40 want right now.
Free to quote with credit to Señora 5.
THE SEASON
New #1 in Phone Accessories: Acoustic Gramophone Amplifying Speaker, up from #5 last week.
$8.90
BEAUTY
The #1 in shampoo is a $8.90 shampoo.
THE METHOD
How Señora 5 is ranked
Brands can’t pay for placement. Affiliate commissions never affect the order.
Read the full methodologySignals
Señora 5 draws on thousands of shopping signals to identify the products and trends gaining momentum among women over 40.
Selection
Our proprietary methodology combines data-driven insights with editorial judgment to identify standout products across every category.
The top 5
The products leading each category earn a place in the Señora 5. Rankings refresh every Sunday, with the highlights delivered in The Weekly Señora 5 every Monday.
She has the taste, the income and the influence. Señora 5 shows what she actually wants.
CHRISTINA KELMON & ANN MURRAY DUNNING, CO-FOUNDERS
THE FOUNDERS
Christina Kelmon
& Ann Murray Dunning
Co-founders, Señora Era and Señora 5
Christina Kelmon and Ann Murray Dunning co-founded Señora Era, the lifestyle brand for women in their señora era, and its weekly newsletter, read by 50,000 women. They created Señora 5 because the most influential shopper in America had no trend report of her own: a weekly index of what women over 40 want, built from proprietary research.
50,000-reader newsletter
Available to talk about: what women over 40 are interested in, holiday gifting, retail and brand trends, and the influence of an overlooked shopper.
PRESS KIT
Logos, images and the latest report
Señora 5Logo files5 PNG versions · transparent, light and darkDownload Christina KelmonAnn Murray DunningCO-FOUNDERS · SEÑORA ERAFounders’ biosA short introduction to Christina and AnnDownload This week’s #1s, high-resThe current issue’s product imagesDownload ISSUE 04The Señora ReportLatest findings reportThe latest Señora 5 reportDownload
This week’s #1s, high-resThe current issue’s product imagesDownload ISSUE 04The Señora ReportLatest findings reportThe latest Señora 5 reportDownload Working on a story?
Data, quotes and images, usually the same day.
Press & Partnerships
Working on a story or a brand collaboration?
For press, interviews, brand partnerships and gifting, email our team directly.
hello@senoraera.com