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Okay, we need to talk about the Pacsun and Ulta Beauty collab, because if you came of age doing loops through the mall with a slushie in one hand and a Bath & Body Works bag in the other, this one is going to hit different.
Pacsun, the brand that basically raised a generation on flare jeans and band tees, is teaming up with Ulta Beauty for a limited-edition fashion and beauty collection, and it is giving full millennial mall-core nostalgia. The kind of collab that makes you want to text your middle school best friend a screenshot with fifteen exclamation points.
The collection centers on two curated beauty kits: The Lip Statement Kit and The Glow Authority, pulling from brands like Starface World, Drunk Elephant, NYX Professional Makeup, and Fenty Beauty. There’s also a Pacsun x Ulta Beauty limited-edition hoodie stamped with “Who’s Gonna Stop Us,” which, frankly, is a millennial mood in four words.
If you grew up treating a trip to the mall like a personality trait, you already understand the emotional weight of a Pacsun and Ulta collab. Pacsun was the store where you bought your first “going out” top. Ulta was where you spent your babysitting money on lip gloss that smelled like a Jolly Rancher. Putting those two worlds in the same collection is basically millennial fan fiction come to life.
The drop rolls out starting July 28 at Pacsun’s SoHo store, then expands to more than 100 Pacsun stores nationwide and online by August 6. On the Ulta side, the beauty kits land in select stores, on ulta.com, and on TikTok Shop starting August 2, with the hoodie following on August 6. Everything is while supplies last, so if the millennial nostalgia hits, don’t sit on it too long.
What makes this collab interesting beyond the sentimental pull is the blurred line it’s drawing between fashion and beauty shopping. Pacsun’s Chief Merchandising Officer Richard Cox framed it as giving guests a way to build a complete look, from what they wear to how they get ready, and Ulta’s Chief Marketing Officer Kelly Mahoney tied it to the brand’s Rewrite the Rules summer campaign, which is all about self-expression without a rulebook. That’s a very millennial-coded idea, honestly. We were the generation that turned “getting ready” into its own event.
There’s also something a little full-circle about the timing. Millennials are the generation that grew up on Pacsun and Ulta as separate destinations, and now we’re watching them merge into one collection right as millennial nostalgia has become its own retail strategy. Y2K silhouettes are back, Von Dutch is back, and now the actual stores that outfitted an entire adolescence are collaborating directly. If you know, you know.
Whether you’re shopping this for yourself or just here for the nostalgia trip, the Pacsun x Ulta Beauty collection is worth a look before it sells out. It’s not often a collab manages to be trendy and deeply, specifically millennial at the same time.
FAQ
When does the Pacsun x Ulta Beauty collection launch?
The collection launches July 28 at Pacsun’s SoHo store, expanding to more than 100 Pacsun stores and online by August 6.
What’s included in the Pacsun x Ulta Beauty collab?
Two beauty kits, The Lip Statement Kit and The Glow Authority, featuring brands like Starface World, Drunk Elephant, NYX Professional Makeup, and Fenty Beauty, plus a limited-edition hoodie.
Where can I buy the Pacsun x Ulta Beauty collection?
Beauty kits are available at select Ulta Beauty stores, on ulta.com, and on TikTok Shop starting August 2. The hoodie is available on ulta.com and TikTok Shop starting August 6.