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Google released its Holiday 100 on November 9, 2026: the gifts with the biggest jumps in Google searches this year. We went through the list and picked the trending gifts actually worth buying, from the kitten heels everyone is searching for to the wooden train set that is back in a big way.
What Is the Google Holiday 100?
It is Google’s annual list of the year’s trending gifts, built from Search data on what shoppers are looking up most. A few of the biggest jumps this year: kitten heel sandals (searches up 295%), lymphatic sculpting face brushes (up 400%), classic wooden toy train sets (up 240%) and adjustable roller skates (up 180%). See the full list at g.co/holiday100.
Style
Coach Margot Crystal Kitten Heel Sandal
The kitten heel is the shoe of the year, and this one has a little sparkle.
$195
Madewell Utility Shirt-Jacket
The utility jacket trend in its most wearable form.
$148
Beauty
Sephora Favorites Perfume Sampler Set
Perfume gift sets were the most-searched gift set type. A sampler lets her find a signature scent.
$98
Cécred Restoring Hair and Edge Drops
From Beyoncé’s haircare line, with searches up 160%.
$56
Lymphatic Contour Face Brush
The viral sculpting brush with the biggest search jump on the list.
Home and Tech
Skier Figural Mug
The ski mug was a breakout search, and it makes a sweet stocking stuffer.
$19.50
Shure MV7 Podcast Microphone
A USB-C podcast mic for the friend starting a show.
$299.99
Kids
BRIO 65th Anniversary Train Set
The classic wooden train set is back, with searches up 240%.
$99.99
Adjustable Inline Roller Skates
Adjustable skates grow with kids, which is why searches are up 180%.
More Trending Gifts Shoppers Are Searching For
Beyond Google’s headline picks, the biggest search jumps this season are cozy suede slippers (up 250%), aesthetic cat furniture (up 160%), podcast gear (up 115%) and viral kitchen tools. Here are the ones we would actually give.
Kitchen
Small, beautiful kitchen upgrades are having a moment, especially anything that looks good left out on the counter.
Our Place Titanium Always Pan Pro 10.5″
The viral nonstick-free titanium pan that sears, sautés and goes in the oven.
$85
Caraway 6-Piece Mini Bakeware Set
Tiny ceramic-coated pans for small-batch cookies, brownies and mini loaves.
Saki Luna Pro Plastic-Free Electric Kettle
A glass kettle with a built-in tea infuser for the tea drinker on your list.
$169.95
Cozy Gifts
Suede everything is trending, from slippers to throws. These are the cozy gifts people are searching for right now.
Lands’ End Women’s Suede Furry Lined Slippers
Suede slipper searches are up 250% this year, and these are cozy, classic and under $80.
$79.95
Frye Faux Fur Throw
A plush faux fur throw that looks far more expensive than it is.
$29.99
Tech and Creator Gifts
Instant cameras, ring lights and podcast setups keep climbing as more teens and adults start creating their own content.
Fujifilm Instax Mini 13 Instant Camera
Instant prints are back. The new Mini 13 is the easiest camera to hand a teen.
$96.77
UBeesize 12″ Ring Light with Tripod
The starter setup for the kid who wants to film, stream or start a podcast.
Anker MagStand Charging Station
Charges a phone, watch and earbuds at once, and keeps the nightstand neat.
1 BY ONE Belt Drive Turntable
A good-looking record player with built-in speakers, no extra setup needed.
Kids and Pets
Big, playful toys and pet furniture that doubles as decor are two of the biggest surprises on this year’s trend list.
FAO Schwarz Giant Dance Mat Piano
The Big-movie floor piano kids can play with their feet.
Slow-Rising Squishy Toys, 4 Pack
Slow-rising squishies are one of the hottest stocking stuffer trends this year.
Bedsure ComfyFleece Cat Couch
“Aesthetic cat furniture” searches are up 160%, and this tiny fluffy couch is why.
Beauty and Hair
Plumping glosses and bond-repair hair treatments are the beauty searches that keep growing into the holidays.
Danessa Myricks Beauty Lip Gloss On Lock Kit
High-shine plumping gloss from the makeup artist brand beauty lovers are searching for.
$26
Olaplex No.3 PLUS Complete Repair Treatment
The cult bond-repair treatment, an easy add-on gift for anyone who heat-styles.
$31.99
How Do You Shop the Holiday 100 Without Overspending?
Pick the trend, not the most expensive version of it. Most items on the list have a great option under $100.
- Buy early. Trending gifts sell out first, especially kitten heels, instant cameras and viral toys.
- Watch Black Friday and Cyber Monday. Kitchen and tech picks usually see the deepest discounts. See our Black Friday deals and Cyber Monday deals.
- Match the gift to the person. A trend only works if it fits how they actually live, so use the list as a starting point, not a checklist.
Want more ideas? Browse The Señora Holiday List, our full 2026 holiday gift guide.
More holiday shopping: gifts for her, gifts for teens, gifts for kids and Amazon Black Friday deals.
Sources: Google, The Keyword, November 9, 2026; search trend figures as reported by BestReviews. Header image: McGee & Co.