THE BOOK FROM SEÑORA ERA

Radical Señora Era

Ancestral Latin American Secrets for a Happier, Healthier Life

Radical Señora Era is an invitation to step away from the pressure to constantly produce, perform, and perfect—and return to the restorative rituals, natural wisdom, and everyday joys that have sustained generations of Latin American women.

Available in hardcover and digital formats through participating booksellers.

Radical Señora Era book cover by Christina Kelmon and Ann Murray Dunning

Published by Dafina · September 30, 2025

Pages

272

Publisher

Dafina

Focus

Ancestral Wellness

For

Self-Care for Modern Women

A Gentler, More Joyful Way to Live

For generations, resourceful Latina women have practiced simple ways to restore their energy, care for their homes, connect with nature, and find joy in ordinary moments. Radical Señora Era brings that wisdom into modern life.

What You’ll Discover Inside Radical Señora Era

HEALING REST

Learn to step away from the pressure to always be productive and rediscover forms of rest that genuinely renew your mind and body.

ANCESTRAL SELF-CARE

Explore accessible rituals inspired by generations of Latin American women who made wellness part of everyday life.

A MORE PEACEFUL HOME

Discover simple señora home practices that can bring greater calm, warmth, beauty, and positivity into your space.

NATURAL BEAUTY AND WELLNESS

Learn about traditional teas, face masks, gardening wisdom, and nature-based practices designed to help you feel good.

JOY WITHOUT A GOAL

Remember how to do something purely for the pleasure of it—without turning every hobby or interest into another accomplishment.

RULES FOR LIVING WELL

Develop personal guidelines that support physical health, peace of mind, stronger boundaries, and lifelong fulfillment.

“Radical Señora Era is the book every woman seeking a gentler, truer way of living has been waiting for.”

— Ana Flores, author of Done With the Hustle and founder of #WeAllGrow

Praise for Radical Señora Era

“Radical Señora Era is the book every woman seeking a gentler, truer way of living has been waiting for, the kind of guide that helps you finally listen to the whispers within and choose well-being as your compass.”

— Ana Flores, author of Done With the Hustle and founder of #WeAllGrow

“Delving into the calming activities our mothers and grandmothers incorporated into their everyday lives, Ann Murray Dunning and Christina Kelmon help modern women detach themselves from the rat race and destress—and who doesn’t need that!”

— Bárbara Mujica, award-winning author of Frida and Miss del Río

“Radical Señora Era is a beautiful invitation to reconnect with ancestral wisdom in a modern world that wants us to lose the medicine of our roots. It’s a reminder that soft, joyful healing has always been in our lineage.”

— Raquel Reichard, author of Self-Care for Latinas

This Book Is for You If…

  • You are tired of wellness routines that feel like more work.
  • You want to reconnect with the wisdom of your mother, grandmother, tías, or ancestors.
  • You are looking for practical ways to bring more calm into your home.
  • You want self-care to feel natural, accessible, and culturally meaningful.
  • You are ready to release constant productivity as a measure of your worth.
  • You want to rediscover hobbies, rituals, and small pleasures that make life feel richer.
  • You are entering a new season and want to prioritize your own well-being.

You do not have to be Latina to enter your Señora Era. The invitation is open to every woman seeking a gentler and more grounded way to live.

Meet the Authors

Ann Murray Dunning

Ann Murray Dunning is a co-founder of Vamigas, an Inc. Female Founders 200 honoree, communications strategist, and angel investor focused on women’s health, wellness, and BIPOC-led companies. Her writing has appeared in Entrepreneur and other publications. A graduate of UCLA and USC, Ann lives with her family in Southern California wine country.

Christina Kelmon

Christina Kelmon is a co-founder of Vamigas and an Inc. Female Founders 200 honoree. She has been recognized by Forbes and featured in People en Español, Forbes, Univision, and other national media. She began her career working for Congresswoman Barbara Lee before entering investment banking in San Francisco. Christina lives in the Bay Area with her husband and daughter and is the founder of Señora Era.

Explore Señora Era

Book Details

Full title Radical Señora Era: Ancestral Latin American Secrets for a Happier, Healthier Life
Authors Ann Murray Dunning and Christina Kelmon
Publisher Dafina
Publication date September 30, 2025
Format Hardcover
Length 272 pages
Language English
ISBN-10 1496751310
ISBN-13 978-1496751317

Frequently Asked Questions About Radical Señora Era

What is Radical Señora Era about?

Radical Señora Era is a self-care and wellness book by Ann Murray Dunning and Christina Kelmon. It explores ancestral Latin American practices, natural living, restorative rest, home rituals, beauty traditions, and practical ways women can create happier, healthier, and more peaceful lives.

Who wrote Radical Señora Era?

Radical Señora Era was written by Ann Murray Dunning and Christina Kelmon, the co-founders of the Latina wellness brand Vamigas.

Who is Radical Señora Era written for?

The book is for women who want a more accessible, culturally meaningful, and sustainable approach to self-care. Although the traditions featured in the book are rooted in Latin American wisdom, women from every background are invited to cultivate their own inner señora.

Is Radical Señora Era a Latina self-care book?

Yes. Radical Señora Era draws from the wisdom, rituals, resourcefulness, and natural wellness traditions passed down through generations of Latin American women while making those practices accessible to modern readers.

What topics are covered in Radical Señora Era?

The book covers rest, natural beauty, home rituals, teas, gardening wisdom, hobbies, joy, boundaries, physical well-being, peace of mind, and practical rules for living a healthier and more fulfilling life.

Where can I buy Radical Señora Era?

Radical Señora Era is available through Amazon and participating booksellers. Use the purchase links on this page to view current formats and availability.

How many pages is Radical Señora Era?

The hardcover edition of Radical Señora Era is 272 pages.

When was Radical Señora Era published?

Radical Señora Era was published by Dafina on September 30, 2025.

Radical Señora Era

Enter Your Radical Señora Era

Return to the rituals, wisdom, and everyday pleasures that remind you life was never meant to be one endless list of things to accomplish.

Buy Radical Señora Era

Available on Amazon and through participating booksellers.